Marketing Manager

  • Marketing
  • Gurugram, India

Marketing Manager

Job description

Making the voice of 150,000+ employees across 100+ enterprises feel heard and valued through an AI-enabled engagement bot in HR.

inFeedo is a 6-year old predictive people analytics company that is helping enterprises such as GE, Airtel, Makemytrip engage their employees and ensure they feel heard and valued with the help of our flagship AI-enabled engagement bot Amber.

Guided by our 6 core values, we’re a 40-player strong team of young, ambitious, and relentless individuals breaking all rules and helping HR across the world rewrite the rules of employee engagement.

As a Content Marketer at inFeedo, you will be responsible for driving engagement and inbound leads through content marketing initiatives on channels including web, blog, social, video and email.


WHAT WILL YOU BE DOING?

  • Strategize and execute: Content marketing initiatives along with the Content & Design team on channels like web, blog, social & email to drive leads and engagement. Working on email marketing campaigns that drive demand and brand visibility.

  • Own: Content distribution and syndication to drive awareness, consideration, conversion, and  acquisition, brand communication on all external channels and ensure relevance and adherence to communication values.

  • Provide inputs on Content strategy to the Content Specialist and maintain and manage a content calendar to track execution.

  • Optimize: Leverage data-driven marketing to identify patterns and opportunities for innovation, make optimization recommendations across the buyer’s journey. Maximize campaign ROI via rigorous A/B and split tests on website and landing pages, and help optimize copy, creative and audience targeting

  • Review and enhance: tools and technology to improve tracking, attribution, audience segmentation and reporting.

  • Develop and Drive Digital Campaigns: Design and deliver multi-channel digital campaigns (social, display, search) that reach target audiences, generate leads, acquire new customers, and fuel growth

WHO WILL YOU WORK WITH?

AKSHAYAMRITA and of course the rest of the jovial inFeedo team you'll find at the end of this page.

Requirements

WHAT SKILLS DO YOU NEED?

  • Experience: Over 3 years of content marketing experience, preferably in a B2B SaaS environment with a track record of meeting inbound revenue targets. Experience writing, editing and proofreading digital and print copy for a B2B technology company with a basic understanding of SEO and keywords. -Technical experience with Email marketing tools (eg. Outreach, Gmass), Analytics, CMS (eg. Webflow, Wordpress), CRM (eg. Salesforce, Hubspot, Marketo), Social (eg. Buffer, Hoot-suite)

  • Must know your way around managing customer acquisition efforts via email, social, blog and similar channels

  • Should have a hustler mindset, absolutely passionate about the product, and comfortably collaborate across functions

  • Adopt a ‘get shit done’ mindset and demonstrate leadership, initiative, and motivation.

WHAT HAPPENS AFTER YOU APPLY?

  1. Our team takes a maximum of 30 days to review a profile

  2. You get a call from the team if it looks like a match

  3. If the team likes your profile and work, you will receive a small task

  4. Once you submit the task, we will take around 2-3 days to get back to you

  5. After the task, a quick in-person/telephonic interaction will be set up for a detailed assessment

  6. Once this is complete, a final interaction will be set up at our office in Gurgaon, which will mainly focus on your problem solving approach and culture integration

  7. After this, we hi-5 and start working together :)

YOUR HOMEWORK BEFORE YOU MEET US?

At any step if things don't work out, we proactively send an email. You are welcome to ask for feedback and reapply in future :)


KEYWORDS: B2B SaaS, Content Marketing, Inbound Marketing, Organic Marketing, Social Media, Search, SEO, Email