Digital Marketing Specialist

  • Marketing
  • Gurgaon, India

Digital Marketing Specialist

Job description

Making the voice of 150,000+ employees across 100+ enterprises feel heard and valued through an AI-enabled engagement bot in HR, inFeedo is a 6-year old predictive people analytics company that is helping enterprises such as GE, Airtel, Makemytrip engage their employees and ensure they feel heard and valued with the help of our flagship AI-enabled engagement bot Amber.

Guided by our 6 core values, we’re a 35-player strong team of young, ambitious, and relentless individuals breaking all rules and helping HR across the world rewrite the rules of employee engagement.

As a Digital Marketing Specialist at inFeedo, you will be the right brain of our marketing function and be responsible for inbound revenue coming from digital channels.


No. of positions: 1


What will you be doing?

  1. Own digital strategy and manage all digital channels to drive awareness, consideration, conversion, and  acquisition.

  2. Design and deliver multi-channel digital campaigns (paid, social, display, search) that reach target audiences and drive profitable growth in lead volume, customer volume, and revenue

  3. Leverage data-driven marketing to identify patterns and opportunities for innovation, make optimization recommendations across the buyer’s journey.

  4. Scale retargeting efforts to engage site visitors and returning customers.

  5. Maximize campaign ROI via rigorous A/B and split tests on website and landing pages, and help optimize copy, creative and audience targeting.

  6. Manage channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting.

  7. Review and enhance tools and technology to improve tracking, attribution, audience segmentation and reporting.

Who will you work with?

  • Manager: Akshay
  • Peers: Amrita
  • And of course the rest of the jovial inFeedo team you'll find at the end of this page.

Requirements

What skills do you need?

  1. Over 4 years of digital marketing experience, preferably in a B2B SaaS environment with a track record of meeting inbound revenue targets.

  2. Technical experience with A/B testing, Analytics, Data APIs (eg. Clearbit), User testing (eg. VWO, Hotjar), CRO (eg. Optimizely), CMS (eg. Webflow, Wordpress), CRM (eg. Salesforce, Hubspot, Marketo)

  3. Must know your way around managing customer acquisition effort in paid, organic, and viral channels.

  4. Should have a hustler mindset, absolutely passionate about the product, and comfortably collaborate across functions.

  5. Adopt a ‘get shit done’ mindset and demonstrate leadership, initiative, and motivation.

What happens after you apply?

  1. Within 15 days of your application - which is wholesome, original & expressive - our People Team will reach out to you for a quick chat.

  2. Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.

  3. If all goes well, we’ll welcome you to our office for your future manager to deep dive into the role with you and for you to show off your skills through a small task.

  4. After a quick interaction with the People Team, If our vibes match, a tête-à-tête with the founding team follows

  5. Finally, we high-five and jot down the next steps for you to come join us. :)

Our expectations before you click “Apply Now”

At any step if things don't work out, we proactively send an email. You are welcome to ask for feedback and reapply in future. :) 


Keywords: B2B SaaS, Digital Marketing, Inbound Marketing, Paid, CRO, Search, SEO, Digital